Sports Partnership Campaigns

In addition to the publishing and copywriting work for social media purposes, I've had the opportunity to work with many external sports partners that became part of my previous employer's growing partnerships portfolio. I've been involved in the campaign preparation/execution work, production aspects and even with technical expertise for live activities. Note that some of the images are clickable to take you to the source link.

LIVE Passion (Sports partnerships engagement)
Further tapping into the portfolio of sports sponsorships, we launched a new series of Instagram Live chats featuring pilots/social media influencers and sports personalities.
QSuite at Home
Spot The Qrew for FIFA Club World Cup Qatar 2019

Promoting the FIFA Club World Cup Qatar 2019 at the home of Liverpool FC, helped to organize and prepare this on-ground activity where people had to solve clues to find our cabin crew and answer trivia question - offering a grand prize of return travel tickets and hotel stay to watch the final in Qatar.

FIFA FanMatch (FIFA World Cup Russia 2018
As part of the airline's partnership with FIFA leading up to the FIFA World Cup Qatar 2018, we worked with FIFA on a unique social challenge that required participants to use five (5) emojis to be shared from their accounts. Total of five winners were selected to attend the semi-final in St. Petersburg.
Final video product was made to showcase the journey of the winners to St. Petersburg. Hailing from five different countries, highlighting the impact and reach of football.
Promotional activities were being overseen by me, with some of the logistical organization being done by me.
FIFA FanMatch promo
Journey of the FIFA FanMatch
Formula E vs Airbus A350 & Boeing 787
Qatar Airways became the title race sponsor for the ABB FIA Formula E races in Paris, France and New York City, USA. To kick-off the expanded partnership, we worked with the Formula E team to have the electric racing car race airside at the airline's hub Hamad International Airport in Doha, Qatar.
I had to help out with filming the flight deck filming preparation work and setting it up to be used for the final video piece.
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