Campaigns

In addition to the publishing and copywriting work for social media purposes, I've also been involved in the campaign preparation/execution work.

LIVE Passion
Further tapping into the portfolio of sports sponsorships, we launched a new series of Instagram Live chats featuring pilots and sports personalities.
- Yuna
Part of the airline's commitment to safety and security during this pandemic, some of the footage I filmed has been incorporated into the new TV spot that has been highlighted by AdAge.
Ad Age (July 2020)

On the occasion of Star Wars day, chose to weave in an airline-related concept to celebrate the occasion inspite of the pandemic. Photoshop work by me to incorporate lightsabers into the marshall's guiding batons for the aircraft made for the perfect opportunity.

QSuite at Home

To help revive the yearning of travel and tapping into the feeling of people who miss the Qsuite experience, I worked with helping to orchestrate this activity of Qsuite at home.

Spot The Qrew for FIFA Club World Cup Qatar 2019

Promoting the FIFA Club World Cup Qatar 2019 at the home of Liverpool FC, helped to organize and prepare this on-ground activity where people had to solve clues to find our cabin crew and answer trivia question - offering a grand prize of return travel tickets and hotel stay to watch the final in Qatar.

International Mother Language Day
Livestream production work
My technical expertise had me as the go-to person when it involved livestreaming major activities on social media from the official Qatar Airways account.
Red Arrows flyby in Doha
Airbus A350-1000 flyby in Doha
Celebrity Surprise 

Back in early 2018, I managed to unearth details of Paris Hilton travelling on a Qatar Airways flight from Los Angeles to Doha. Monitoring the news, I helped organize a surprise for her to celebrate her engagement (including briefing the operating crew). She featured it on her 20M+ followers on Instagram, adding free publicity for promoting the airline.

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