Campaigns

In addition to the publishing and copywriting work for social media purposes, I've also been involved in the campaign preparation/execution work. Note that some of the images are clickable to take you to the source link.

LIVE Passion (Sports partnerships engagement)
Further tapping into the portfolio of sports sponsorships, we launched a new series of Instagram Live chats featuring pilots/social media influencers and sports personalities.
- Yuna (Malaysian singer)
- Xavi Hernandez (Spanish football player)

On the occasion of Star Wars day, chose to weave in an airline-related concept to celebrate the occasion inspite of the pandemic. Photoshop work by me to incorporate lightsabers into the marshall's guiding batons for the aircraft made for the perfect opportunity.

QSuite at Home

To help revive the yearning of travel and tapping into the feeling of people who miss the Qsuite experience, I worked with helping to orchestrate this activity of Qsuite at home.

A special giveaway promoted to frontline healthcare workers during the COVID-19 pandemic, offering 100,000 complimentary return travel tickets to/from Qatar Airways gateway cities. My job was also to keep an eye out on people who confirmed receiving the gift, and resharing to show authenticity of the campaign.

Spot The Qrew for FIFA Club World Cup Qatar 2019

Promoting the FIFA Club World Cup Qatar 2019 at the home of Liverpool FC, helped to organize and prepare this on-ground activity where people had to solve clues to find our cabin crew and answer trivia question - offering a grand prize of return travel tickets and hotel stay to watch the final in Qatar.

International Mother Language Day
Livestream production work
My technical expertise had me as the go-to person when it involved livestreaming major activities on social media from the official Qatar Airways account.
Red Arrows flyby in Doha
Airbus A350-1000 flyby in Doha
Celebrity Surprise 

Back in early 2018, I managed to unearth details of Paris Hilton travelling on a Qatar Airways flight from Los Angeles to Doha. Monitoring the news, I helped organize a surprise for her to celebrate her engagement (including briefing the operating crew). She featured it on her 20M+ followers on Instagram, adding free publicity for promoting the airline.

Destigram
Our first Instagram contest coincided with the large destination launches in 2014. Technical aspects including launching, promoting, and screening eligible entries done by me. Prizes included tickets to the new destinations from nearest gateway and frequent flyer miles.
↑Back to Top